How Often Do You Use Casting Materials to Attach Shoes or in Place of Shoes?

Options % of Attendees 
Frequently 8%
Occasionally  50%
Never  42%

— Survey of 2020 International Hoof-Care Summit attendees

How Small Hoof-Care Pricing Changes Impact Your Profitability

Over the years, economists have shown just a 1% price increase can lead to a 10-20% increase in your net profit. This 1% price change will have a bigger impact than a 1% increase in the number of horses you work with or finding new ways to trim your expenses by 1%.

Let’s say you typical charge $110 for a trim and four shoes. Raising your price by 1% increases your new footcare price to only $111.10.

— Liza LeClaire, Liza LeClaire Consulting, Milwaukee, Wis.





Friday's Farrier Facts & Figures is brought to you by Markel Insurance.

Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.

In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.