Items Tagged with 'horses in transition'

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Jeremy McGovern
From The Desk Of AFJ

Rebranding Unwanted Horses

When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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