Items Tagged with 'Dave Farley’s newsletter'

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Earning Your Clients’ Trust is Equally Important to Educating Them

Before you start working with a horse owner, explain your expectations for the job

Dave Farley, a farrier based in Wellington, Fla., started a practice decades ago to improve farrier-client communication and understanding. In the 1980s, he began sending his clients a yearly newsletter in early January. The contents of this newsletter could include product usage changes, tips for properly cleaning hoofs or life/business updates, but uniquely, the newsletter also included the price changes Farley was going to enact for the coming year for his services.


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