Items Tagged with 'Pricing structure'

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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Farrier Q&A: July/August 2016

Do you offer multi-horse discounts? If not, why not? If yes, how do you structure them?
A: I don’t offer multi-horse discounts for a variety of reasons: 1 My safety and chances of being hurt are the same whether I trim one or more than one horse at the same location. 2 My insurance costs don’t change nor do the costs of my tools, planning for capital expense purchases, marketing, repairs and maintenance on my vehicle and the cost of shipping for supplies I order.
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Farrier Quick Takes

[Video] Pricing Structure

Farrier Scott Hershowitz (Oak Bluffs, Mass.) talks about why he re-thought his pricing after attending the International Hoof-Care Summit. He also goes into what type of pricing structure he uses.
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Shoeing For A Living

[Video] Pricing Structure

Farrier Scott Hershowitz (Oak Bluffs, Mass.) talks about why he re-thought his pricing after attending the International Hoof-Care Summit. He also goes into what type of pricing structure he uses.
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