The JTI team is full of horse people like you! With over five hundred years of riding experience combined, our team members are involved in riding disciplines from trail riding to dressage, horse racing to pleasure, and so much more!

Calling upon their own first-hand experience and feedback from their equine communities, the product development team is continuously researching and developing new products and solutions to make riding safer, more competitive, more comfortable, more affordable, and most importantly more fun! This team works to stay on the cutting edge of equine technologies and trending designs which allows them to bring you functional and stylish new products each and every year.

The horse sense doesn't stop there though. Our sales team is at the ready to answer questions and guide you to the perfect product for you, your horse, or your store.

Your favorite JTI brands can be found east to west and north to south all over the globe. Our company makes it a priority to support all dealers big or small, so you can find our products at your local Mom & Pop tack store as well as your favorite large online dealer. Find and support your local Tough1 dealer through our online store.