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Jeremy McGovern
From The Desk Of AFJ

Rebranding Unwanted Horses

By Jeremy McGovern posted on February 2, 2019 | Posted in Business Practices, Clients
When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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Veterinarian-Farrier Relationships Flourish When Egos Aren’t In The Way

By David Ramey posted on December 15, 2018 | Posted in Business Practices, Clients
I enjoy discussing veterinarian-farrier relationships. This subject reminds me of a quote from the legendary Baltimore Sun writer H.L. Mencken: “For every complex problem there is a solution that is clear, simple and wrong.” There’s not an easy answer to the question on improving veterinarian-farrier relationships because we are complex individuals.
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Jeremy McGovern

3 Lessons On Managing Clients

By Jeremy McGovern posted on October 27, 2018 | Posted in Business Practices, Clients
Back in January 2013, Delaware, Ohio, farrier Dean Moshier was invited to be on an online radio show, Stable Scoop, on Horse Radio Network. In it, he discussed a top 10 list of what most farriers wanted their clients to know. Over the last 3 years, these questions and answers have evolved, mainly influenced by client interactions within Moshier’s practice.
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Work Wisely With An Eye On The Future

By Dick Fanguy posted on September 7, 2018 | Posted in Business Practices, Safety & Healthcare
A few years ago, my bad back ended my ability to get under horses. I still help other farriers shoe horses, but I don’t get under them anymore. My back was not injured from horses. It was ruined by crawling in and out of trucks to get what I needed — from having an inefficient rig. I hurt myself more by lifting anvils than I ever did picking up a horse’s foot. When you’re short as I am, you have to get it way above belt level to get it back into the truck.
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2019 American Farrier’s Association Convention Vern Hornquist Memorial Class

2019 American Farrier’s Association Convention Vern Hornquist Memorial Class

Watch International Horseshoeing Hall of Fame member Roy Bloom of Drummond, Wis., as he forges the winning shoe during the Vern Hornquist Memorial Class at the 2019 American Farrier’s Association Convention in Tulsa, Okla. Bloom forged a 10 1/4” x 3/8” x 1” shoe from a 4 1/2” x 5” piece of aluminum bar stock. The toe must be 3/16” and the heel must be 1/2”. It also must fit six #4 city head nails.
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From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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