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Jeremy McGovern
From The Desk Of AFJ

Rebranding Unwanted Horses

By Jeremy McGovern posted on February 2, 2019 | Posted in Business Practices, Clients
When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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Briefings: January/February 2019

December 21, 2018 | Posted in Diseases, Shoeing

When to Use Hoof Conditioners

Although it’s been recognized for years that using various substances to coat the outside of the hoof can have beneficial effects, knowing when to use those substances and even what type to use can be difficult, says Ray Tricca, owner of SBS Equine Products in Naples, Fla.


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Frankly Speaking

Rebranding Unwanted Horses

By Jeremy McGovern posted on December 21, 2018
When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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How Can Farriers Protect Their Interests?

American Veterinary Medical Association’s proposed elimination of farrier exemption underscores industry’s call to action
By Jeff Cota posted on April 7, 2018 | Posted in Business Practices
Farriers belong to an industry with a healthy contribution to the United States economy. The entire equine industry generates about $122 billion in total economic impact, according to the American Horse Council (AHC) Foundation’s 2017 Economic Impact Study of the U.S. Horse Industry, which was released in late February. It’s responsible for 1.74 million jobs and $79 billion in total salaries, wages and benefits.
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Jeremy McGovern
From the Desk of AFJ

There Is No Farrier Lobby

By Jeremy McGovern posted on March 2, 2018 | Posted in Business Practices
I'm writing this from Reno, Nev., as the American Farrier's Association wraps up another educational convention. While visiting with the farriers here, I polled a few dozen of them about how concerned they are about the proposed Model Veterinary Practice Act changes by the American Veterinary Medical Association — primarily the removal of the farrier exemption.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
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From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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