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The Hoof-Care Bottom Line

Of Prices, Profits and Markups

Understanding how much you need to charge for your products and services is vital to the success of your farrier business
By Esco Buff posted on January 4, 2011 | Posted in Business Practices
The ultimate reason for developing a successful pricing system is to make a profit from your work and the products you sell. The amount of profit you’ll realize depends on your costs, selling price, the number of products sold and/or the amount of service rendered.
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The Hoof-Care Bottom Line

Testimonials: A Powerful Marketing Tool

Endorsements of your work from satisfied clients can help your hoof-care business grow
By Esco Buff posted on November 1, 2010 | Posted in Business Practices
Testimonials are written, audio or video reviews and comments from satisfied customers. They are unbiased recommendations of your service and products.
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The Hoof-Care Bottom Line

T.A.R.D.Y. Technique Will Keep You on Time

Scheduling appointments efficiently will keep your clients happy and relieve you of daily stress
By Esco Buff posted on September 1, 2010 | Posted in Business Practices, Clients
A poorly arranged schedule can take on a life of its own, causing a lot of wasted time and aggravation for you as well as your customers. Many farriers face scheduling challenges every day. Most of these are due to not thinking about all the variables that can affect your schedule.
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The Hoof-Care Bottom Line

No Show, No Shoer

Wisdom shared from the archives of American Farriers Journal
By Esco Buff posted on May 1, 2010 | Posted in Clients
Dealing with customers who are late or who do not show up for their scheduled appointment is a common issue for many farriers.
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The Hoof-Care Bottom Line

Increasing the Income of Your Farrier Business

There are more ways to bring in additional money than just by boosting your shoeing prices
By Esco Buff posted on April 1, 2010 | Posted in Business Practices
Cutting expenses and investing wisely are good methods for improving your hoof-care business's bottom line. However, there are also many other ways to earn more money or increase your business income. Just as with cutting expenses, it takes a little imagination for any business to increase income, especially in these challenging economic times.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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