At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock talks about how he addresses business changes and how to effectively communicate with clients in understanding these changes.

What do you do when your clients ask you questions about if your work can hurt the horse? These types of questions can be your best opportunity to establish yourself as their hoof-care professional.

Frederick, Md., farrier Doug Anderson believes that respect is an often overlooked, yet critical, part of the farrier-client relationship. For him, respect is based on a healthy interaction of communication, but not when the client dictates what should be done to the horse. Anderson finds that if a client tries to dictate how a horse should be shod, often times the client has paid less for hoof care in the past and has hired a farrier who likely lacks appropriate education to address the needs.

New York-based Icelandic horse trainer Shannon Hughes talks about effective communication with the farrier and delivers insight on the breed.

Farrier Michael Joshua of Denver, Colorado, shares advice for communicating issues to horse owners.

Britt Conklin of Weatherford, Texas, shares advice for communicating with farriers.