Each Friday morning, we will be sharing several facts and figures that will be helpful in seeing how you measure up business-wise with other farriers. This edition of Friday's Farrier Facts & Figures is sponsored by Markel Insurance Co. To read more from this series, click here.

Most Recommended Hoof Supplements

Attendees at last winter’s International Hoof-Care Summit were asked to list the hoof supplements they most often recommend to footcare clients.

Farrier's Formula (Life Data Labs) was the number one recommended hoof supplement followed by SmartHoof Pellets (Smartpak) and Horseshoer’s Secret (Farnam Horse Products).

—2017 International Hoof-Care Summit attendee survey

Communicating With Clients

When it comes to client communications, 68% of farriers leave text messages on a cell phone, 36% rely on email, 17% use social media (Facebook, Twitter or LinkedIn) and 5% post messages for clients on their own website.

— 2016 American Farriers Journal Farrier Benchmark Study