American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Attrition rate is a business management term that’s used to describe the loss of business, product or employees. Companies do not want to see a high attrition rate.
When there’s a high attrition rate, it means there are mistakes happening in the company’s production of the product and the customer satisfaction is not being met, and/or the morale of the employees is low and they are seeking jobs elsewhere. A critical and constructive analysis is needed to seek out the reasons for the loss of business and employees.
Unfortunately, there’s inevitably a high attrition rate in the hoof-care industry, not only with clients coming and going from your books, but also new hoof-care professionals not getting their business off to a solid start and deciding it’s not for them.
As a hoof-care professional, you are managing client satisfaction, the unpredictable nature of the horse, as well as managing your own morale and job satisfaction.
To help navigate you through this, here are five common mistakes that I have found inhibit business growth as hoof-care professionals and lead to high attrition rates, as well as keys to avoid making them.
1
Clear communication is key to maintaining low attrition rates. Part…