The End Of An Old Relationship Is A New Beginning For AFJ Readers

At the end of December and a 27- year relationship, this magazine will no longer be the official American Farrier’s Association (AFA) publication.

When AFA wanted to renegotiate the contract earlier this summer, we weren’t willing to meet their demands. That’s because they insisted on having total approval over every word, every photo, every diagram and every ad in every issue.

As the vast majority of our readers would expect, we told them no. It’s because our editorial integrity, credibility and reputation for serving the entire farrier industry is very important and not for sale. We aren’t about to risk our hard-earned reputation for being fair, honest, ethical and independent in reporting all of the news and ideas from the entire farrier industry that help you become a better shoer.

Like our readers, we believe no publication worth reading can maintain responsible standards of journalism while letting someone else control what does or doesn’t appear in its pages.

You’re The Winner!

We view this development as an opportunity to bring you and the other 7,000 paid subscribers — less than one-third of whom are AFA members — even more of the in-depth coverage of what’s happening in the entire shoeing industry that you expect from us.

Since less space will be reserved for AFA news, we’ll be providing expanded exposure to hundreds of new techniques, new ideas, new people, new shoeing products, new rigs and new ways of growing your shoeing business. Besides this expanded editorial coverage, you can expect…

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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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