It Is Time To Follow Our Own Advice

Frankly Speaking

For the past 27 years, readers have relied on our November issue to deliver practical business information. This issue has focused on the non-footcare aspects of the farrier profession. The articles are intended to help farriers build better business practices through tested advice provided by other farriers.

This issue is no different, with a similar line-up of business-oriented articles. When the information is broken down, the underlying question within each article asks readers how well they know their practices.

What do you consider when trying to analyze your practice? How much money is out of your pocket before you pick up a foot on any given day? How many horses do you need to shoe in a week to reach your expected level of profitability? How do you ethically grow a practice in a particular region?

Take The Customer’s Pulse

Any critical analysis of a business requires the proprietor to gauge the customer’s satisfaction with products and services. Often, AFJ challenges readers to take a step back and determine this through our customer-service articles.

We, the people behind the magazine, would be foolish to ignore the advice found within these articles. Our readers need as many opportunities as possible to voice opinions on our products. After all, this is your magazine — we’re assembling it for you. We can’t deliver what you need without your critical input.

Over the past 2 years, we’ve asked our customers for their opinions. Many readers have responded to our magazine issue surveys, prompted…

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Jeremy mcgovern

Jeremy McGovern

Jeremy McGovern is the former Executive Editor/Publisher. A native of Indiana, he also is president of American Horse Publications.

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