A Simple Rule for Evaluating New Clients

Pictured Above: Wellington, Fla., farrier Curtis Burns says it is crucial to not overbook clients so you can pursue opportunities in developing your career.

Farrier Takeaways

  • Prospective clients may have a perception of you and your work before you see their horses.
  • Determine and prioritize the standards by which you will evaluate potential clients.
  • Your goals in client improvement may not be possible without recognition of market limitations.

Many factors have contributed to Curtis Burns’ success as a farrier over the past 25 years. However, he says one simple rule had the strongest influence on his business.

“I never took on a new client who wasn’t as good or better than my best client,” says the Wellington, Fla., farrier.

This quick way for evaluating a client before letting them join your practice can help your business progress. Looking back at his various careers in the equine industry, Burns shared some considerations for applying this rule.

What Reputation Do You Want?

As someone at the beginning stage of establishing a farrier practice, you may think, “Easy for you to say,” when reading the advice of veteran farriers. But remember, every successful farrier started where you are now.

I never took on a client who wasn’t as good or better than my best client …

Today, a manufacturer and well-regarded farrier who has worked with top horses like Justify, Mucho Macho Man and Curlin, Burns didn’t begin his career working with these champions. Before becoming a farrier, he rode as a jockey…

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