Many factors have contributed to Curtis Burns’ success as a farrier over the past 25 years. However, he says one simple rule had the strongest influence on his business.

“I never took on a new client who wasn’t as good or better than my best client,” says the Wellington, Fla., farrier.

This quick way for evaluating a client before letting them join your practice can help your business progress. Looking back at his various careers in the equine industry, Burns shared some considerations for applying this rule.

What Reputation Do You Want?

As someone at the beginning stage of establishing a farrier practice, you may think, “Easy for you to say,” when reading the advice of veteran farriers. But remember, every successful farrier started where you are now.

Today, a manufacturer and well-regarded farrier who has worked with top horses like Justify, Mucho Macho Man and Curlin, Burns didn’t begin his career working with these champions. Before becoming a farrier, he rode as a jockey…