How Have Steel and Aluminum Tariffs Impacted Your Farrier Business?
|Options||% of Farriers|
|Yes, I have seen a small increase in prices over the past 2 years||26%|
|Yes, I have seen a moderate increase in prices||33%|
|Yes, I have seen a substantial increase in prices||22%|
|No, I have not seen an increase in prices||19%|
— 2020 American Farriers Journal reader poll
Using Social Media to Promote Your Farrier Business
When it comes to promoting their farrier business to clients and prospects, Facebook is the most popular platform, used by 78% of farriers with social media accounts. Google Plus is used by 10% of these farriers, LinkedIn by 8% and Twitter by 4%.
— 2018 American Farriers Journal Farrier Benchmark Study
Friday's Farrier Facts & Figures is brought to you by Markel Insurance.
Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.
In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.