What are the Biggest Challenges Facing Hoof-Care Professionals Today? (Listed in order of frequency)

  • Client education and follow-through on hoof-care needs
  • Scheduling and billing concerns
  • Work, lifestyle balance
  • Poor hoof quality
  • Horse conformation defects and pathological concerns

— Survey of 2020 International Hoof-Care Summit attendees

Selling Products to Clients Brings in $5,000 in Extra Income

Among the 17% of full-time farriers who sell products to clients, these sales make up about 5% of their annual gross income. Based on a yearly gross income of $102,203, these product sales average $5,110 in a year’s time.

— 2018 American Farriers Journal Farrier Benchmark Study


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In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.