Online Farrier Product Shopping on the Rise
When it comes to the internet, 86% of farriers spend time searching for information on equine footcare products. Some 74% of farriers purchase some products online, often from farrier shops.
Among farriers who buy products online, some 40% of their hoof-care product needs are purchased this way.
— 2018 American Farriers Journal Farrier Benchmark Study
If You Train Horses to Stand Properly, Do You Charge for These Services?
Some 63% of farriers who train horses to stand properly for hoof-care work charge an average of $40 to $50 per horse for these services. The remaining 36% handle this training work at no charge to clients.
— 2017 American Farriers Journal survey
Friday's Farrier Facts & Figures is brought to you by Markel Insurance.
Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.
In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.
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