Backyard Horses are Most Farriers' “Bread and Butter”
Among full-time farriers, 92% routinely handle the footcare needs of some backyard horses while 80% work with trail and recreational horses. Surprisingly, 75% deal with at least a few miniature horses.
Among part-time farriers, 97% work with backyard horses while 62% work regularly with trail and recreational horses.
— 2018 American Farriers Journal Farrier Benchmark Study
What Percentage of Clients Seek Nutritional Advice?
Only 25% of farriers indicate half or more of their clients ask for nutritional ideas.
Some 40% of farriers say less than one-quarter of clients ask for nutritional recommendations, while 36% provide nutritional guidelines to one-quarter to one-half of clients.
— Survey of attendees at 2019 International Hoof-Care Summit
Friday's Farrier Facts & Figures is brought to you by Markel Insurance.
Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.
In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.