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American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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Shop Talk: September/October 2019
Zoetis to Acquire Platinum Performance
Zoetis Inc. announced it has entered into an agreement to acquire Platinum Performance, a privately held, nutrition-focused animal health company. Platinum’s flagship equine products include Platinum Performance Equine, a comprehensive wellness and performance formula, and Platinum Performance CJ, which delivers wellness and performance with the addition of joint support ingredients. Its pet care products include Platinum Performance formulations that focus on wellness and joint support for dogs and cats.
The family-owned business was established in 1996 by Dr. Doug Herthel and his son Mark Herthel, who will continue to lead the new Zoetis business unit as president of Platinum Performance.
Zoetis expects to complete the acquisition in the third quarter. Financial terms of the transaction are not being disclosed.
Raffle Tickets on Sale for Injured Farrier Fundraiser
The Texas Professional Farrier Association and the Oklahoma Farriers Association are holding the third annual drawing to benefit their Injured and Disabled Farrier Funds. A Stonewell Bodies Middi Horseshoeing trailer worth $20,000 is the grand prize.
Tickets can be purchased from any members of the associations. The drawing will take place at the American Farrier’s Association 2020 Convention in Tennessee.
Read more about the 2019 winner, Vermont farrier Deanna Stoppler (pictured above) online at AmericanFarriers.com/0919.
In Memorium
- William C. Owen, Dartmouth, Mass., farrier, passed away in early July.
- Joseph Serafini, Sr., the owner and operator of Castle Plastics in Leominster, Mass., passed away in early July. He was 84.
American Farrier’s Association Announces Executive Director
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American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.
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Top Directory Listings
Life Data Labs Inc
Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
Kawell USA
Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.