Shop Talk: September/October 2019

Zoetis to Acquire Platinum Performance

Zoetis Inc. announced it has entered into an agreement to acquire Platinum Performance, a privately held, nutrition-focused animal health company. Platinum’s flagship equine products include Platinum Performance Equine, a comprehensive wellness and performance formula, and Platinum Performance CJ, which delivers wellness and performance with the addition of joint support ingredients. Its pet care products include Platinum Performance formulations that focus on wellness and joint support for dogs and cats.

The family-owned business was established in 1996 by Dr. Doug Herthel and his son Mark Herthel, who will continue to lead the new Zoetis business unit as president of Platinum Performance.

Zoetis expects to complete the acquisition in the third quarter. Financial terms of the transaction are not being disclosed.

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Raffle Tickets on Sale for Injured Farrier Fundraiser

The Texas Professional Farrier Association and the Oklahoma Farriers Association are holding the third annual drawing to benefit their Injured and Disabled Farrier Funds. A Stonewell Bodies Middi Horseshoeing trailer worth $20,000 is the grand prize.

Tickets can be purchased from any members of the associations. The drawing will take place at the American Farrier’s Association 2020 Convention in Tennessee.

Read more about the 2019 winner, Vermont farrier Deanna Stoppler (pictured above) online at

In Memorium

  • William C. Owen, Dartmouth, Mass., farrier, passed away in early July.
  • Joseph Serafini, Sr., the owner and operator of Castle Plastics in Leominster, Mass., passed away in early July. He was 84.


American Farrier’s Association Announces Executive Director

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