To be successful farriers, we must do more than provide footcare for our clients’ horses. We must manage all aspects of our businesses. So to thoroughly operate our practices, we must be active in client management.

Client management is more than scheduling and showing up on time. It involves growing our businesses and attracting new clients. We must educate clients on our role as farriers and their responsibility in the footcare of their horses. The goal of client management is to remain the hoof-care expert for our clients.

But there is only so much time in the day to invest in individual clients. We need to service other clients and balance our work and personal lives. We need to utilize resources that can reinforce our lessons to clients. I have found sending a newsletter to be an excellent tool for educating and instructing clients while in between my visits.

What Should The Newsletter Look Like?

A newsletter is a great tool not only for educating your client, but also for marketing you and your business. It is useful whether your practice is built more on backyard horses or high-end performance horses. For example, you can use it to communicate with the owner to become more…