How Often Do Footcare Clients Ask You For Nutritional Advice?
Some 28% of farriers say more than half of their footcare customers ask them for advice when it comes to feeding their horses. Another 37% of farriers find 25% to 49% of their customers ask for nutritional ideas.
Slightly more than one-third of farriers indicate that 25% of their customers ask questions about feeding.
Some 64% of farriers find footcare clients occasionally ask nutrition-related questions while 31% of horse owners do so frequently. Only 5% of horse owners never ask farriers about equine nutrition.
— 2018 survey of International Hoof-Care Summit attendees
How Large Is The U.S. Equine Market?
The total annual economic impact of the U.S. equine market is $122 billion, which includes 1.74 million jobs. Yearly salaries, wages and benefits represent $79 billion of this total.
— 2017 Economic Impact Study By American Horse Council Foundation
Friday's Farrier Facts & Figures is brought to you by Markel Insurance.
Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.
In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.