Pictured Above: Jordan Gaal, third from left, was awarded the 2017 Frank Lessiter Ag Media Scholarship. Gaal is pictured with Frank, left to right, Pam and Mike Lessiter.

Jordan Gaal, a junior at the University of Wisconsin in Madison who is pursuing a Bachelor of Science degree in Life Sciences Communication with a concentration in communication strategy, is the 2017 recipient of the Frank Lessiter Ag Media Scholarship.

The scholarship is an annual award that recognizes a University of Wisconsin Agricultural and Life Sciences student expressing an interest in agricultural trade media.

“He’s a very impressive and personable young man who has sought out ag experience and joined several ag organizations to advance his knowledge,” says Mike Lessiter, president of Lessiter Media, which publishes American Farriers Journal.

As the vice president of membership of the National Agri-Marketing Assn. (NAMA) Student Chapter in Madison, Wis., Gaal has worked with a team to develop a full-scale, 3-year marketing plan for agricultural product. He participated in the UW-Madison chapter’s national championship victory at the 2016 marketing competition, and will be on the team defending their title at this year’s competition, which takes place in May in Dallas, Texas.

Goal served as president of the Alpha Gamma Rho agricultural fraternity in 2016. As president, he coordinated the fraternity’s external relations and internal operations, overseeing an executive board of nine members, more than 60 members and an annual budget of $250,000. Since April 2016, he’s served as a representative for the College of Agricultural and Life Sciences Associated Students of Madison – Student Government. As a representative, Gaal engages students in the college and represents their interests on a 33-person elected student council.

He also is the marketing and social media intern for the College of Agricultural and Life Sciences Career Services, as well as the science reporter for the Daily Cardinal student newspaper. This summer, Gaal will be a communications intern with Post in Minneapolis.

Created by Lessiter Media president Mike Lessiter in 2013 to honor his father, company chairman and founder Frank Lessiter, the Frank Lessiter Ag Media Scholarship supports a University of Wisconsin-Madison Life Sciences Communication student who is actively pursuing a career in agricultural news media. The annual scholarship is available to undergraduate students majoring in Life Sciences Communication who are nominated by the department.