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One of the most respected farrier educators in the world, Dr. Doug Butler is back at passing his knowledge on to horseshoers with his new book, Six-Figure Shoeing.
Already known for his industry best-sellers The Principles of Horseshoeing II and Shoeing in Your Right Mind, Butler takes this opportunity to instruct farriers on how to establish a profitable horseshoeing business. He’s had plenty of experience running his own farrier business, as he’s been shoeing for more than 40 years. Butler also earned advanced degrees in veterinary anatomy and equine nutrition from Cornell University. His continuing farrier education business conference, Farrier Focus helps farriers become more successful in their businesses.
“When you spend time on your business, not just in your business, you’ll be rewarded with much more than financial prosperity,” says Butler, who uses that premise throughout this book’s 290 pages.
Farriers at all stages of their careers can use Six-Figure Shoeing to build their businesses into six-figure machines. The book’s 16 chapters are further broken down into six action plans, which the author says shoers must focus on to help their business grow.
Those action plans include:
If farriers can get all of these things, Butler says they’ll get a six-figure income.
Instead of one, long continuous column on each page, Butler divides each page into four columns, making it easier on the eyes of the reader. He also utilizes…