At last winter’s fifth annual International Hoof-Care Summit in Cincinnati, two veteran farriers tackled a number of frequently asked questions about the footcare industry. For the second straight year, this “Point/Counterpoint” discussion proved to be among the highlights of this annual event.
This unrehearsed, fast-paced session sparked a number of differing viewpoints for Summit attendees. In this article, Rick Burten of Champaign, Ill., and Chris Gregory of Lamar, Mo., share views on pricing and scheduling issues.
Gregory: If I have a horse scheduled and a client doesn’t want me to do it at that time, it’s very hard for me to get that horse scheduled again. As a result, clients can be taken off my schedule books a lot easier than they can get back on the books. I simply don’t allow customers to go off my schedule.
Burten: I carry several Horse Science-Horse Sense hoof models with me and if I have somebody who wants to stretch out the footcare schedule when it shouldn’t be stretched out, I’ll show them what can result with the hoof models. I’ll explain why I want to do what I want to do and when I’m doing it. If they don’t like it, they can find another farrier.