How do you introduce a pricing change to your clients? How have any adjustments to your pricing been received?
I raise my prices on my birthday that way I give myself a birthday present all year long
My clients long ago got used to the idea that prices go up every year, so they expect it. My prices are high enough for materials that if the cost goes up during the year I don't need to adjust.
I raise my prices twice a year instead of all at once. Usually in January is the COLA (Cost of Living Adjustment) for about 3%, then June for price increases in everything that has gone up. This makes it easier for customers to see a few dollar increase then a $5 to $10 increase.
—Esco Buff, PhD, APF, CF
I used to send a post card out to everyone advising them of my increases & the effective date of that increase. Now I just verbally tell everyone when I'm at their barn & give them around a 12 week notice so they can plan around the increase. Sometimes I might lose a client due to an increase but for the most part, the as Eva has stated, my clients appreciate my work and professionalism in the business relationship.
Most of my clients are "email" friendly, so i type up a very polite pricing change notice, and i give them a 12 week advance notice of the pending change. I do have one or two non-email clients, which i then print a hard copy and put in the mail for them. I have never yet lost a client to pricing changes, and have received very minimal grumbles. My clients are exceedingly happy with me, and my work, and i believe that is the secret to their lack of complaints on pricing changes.
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