BROOKFIELD, Wis. — Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced the appointment of Jaimie Dworak as Event Manager.
Dworak joins Lessiter Media with more than 20 years of professional experience in sales leadership, account management, customer relations, event management and business development. Her background includes managing multimillion-dollar sales territories, coordinating business initiatives and building long-term relationships with customers and industry partners.
Most recently, Dworak served as Regional Sales Director for RefrigiWear, where she ranked second among 15 sales professionals in 2024, generating $5.26 million in revenue. Her previous experience includes account management with Integra Healthcare Equipment and sales leadership positions with UniFirst, where she earned recognition for outstanding sales performance.
In addition to her corporate experience, Dworak has been active in organizational leadership, event planning and volunteer initiatives, including coordinating conventions, training programs and sponsorship activities.
In her new role, Dworak will help manage Lessiter Media's portfolio of agricultural and equine industry conferences, summits and educational events, including the National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, AEI Executive Summit, National Cover Crop Summit and International Hoof-Care Summit.
Her responsibilities will include event planning and execution, site selection, venue and vendor coordination and support, budget management, attendee experience, and sponsor and exhibitor relationships.
"Jaimie brings an excellent combination of business experience, organizational skills and a customer-focused approach to our event operations," said Mike Lessiter, President and CEO of Lessiter Media. "Our conferences have earned a reputation for delivering practical education and valuable industry connections. We believe Jaimie's experience and attention to customer relationships will help us continue strengthening that experience for attendees, sponsors and industry partners."
"As we continue to expand and strengthen our industry events, investing in talented people like Jaimie is essential to delivering the educational experiences, industry connections and value our attendees and sponsors have come to expect."
Lessiter Media's conferences attract farmers, agricultural equipment dealers, manufacturers, agribusiness professionals and equine hoof-care specialists from across North America and beyond.
Dworak will be based at Lessiter Media's headquarters in Brookfield, Wisconsin.
About Lessiter Media
Founded in 1981, Lessiter Media Inc. is a family-owned business-to-business media company serving the agricultural and equine hoof-care industries. Its publications and media brands include No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Rural Lifestyle Dealer, Ag Equipment Intelligence and American Farriers Journal.
The company also produces nationally recognized conferences, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, AEI Executive Summit, National Cover Crop Summit and International Hoof-Care Summit as well as other educational programs.
