Each day, American Farriers Journal encounters a variety of articles, social media posts, podcasts and videos that offer a unique look at an aspect of the equine industry. Our favorite content for "This Week" is aggregated here. We hope it offers a useful tip to improve your hoof-care business, expands your knowledge by giving you something new to ponder, or entertains you when you need a break most.
- Marketing Your Business
- Equine Dynamics Podcast
- Team Work
- Fitting a Backwards Shoe
- Mullins Farrier Podcast
Marketing Your Business
In this episode of How to Market Your Horse Business with Denise Alvarez, Megan Hensley, who specializes in donkey hoof trimming in California, shares how she built a successful brand.
Equine Dynamics Podcast
Dive into a case study of a deep hoof infection and other topics in this episode of the Mike Stine Equine Dynamics podcast.
Team Work
U.K. farrier Ben Benson explores why the farrier, owner, veterinarian and other equine professionals must work as a team while caring for a horse.
Fitting a Backwards Shoe
This Reel from the Equine Performance Innovation Center shows a horse fitted with a backwards-facing shoe. It shifts breakover back and provides better heel support to reduce strain on the DDFT.
Mullins Farrier Podcast
U.K. farriers Jay Tovey and Gavin Golby discuss their careers, from apprenticeship to becoming mentors themselves and the importance of competition and continuous learning.
Check out “This Week” from last week for other interesting information found from around the web. Is there something you want to share in "This Week"? Send us an email.






