You have a new client whose horses are well-mannered, pays promptly and seems satisfied with your work, but then suddenly becomes non-responsive. Or maybe you have a long-time client who starts talking to another farrier – despite showing no signs of dissatisfaction with your work. The reasons clients come and go vary – and some turnover is inevitable. But what is the secret to keeping quality clients on your books? Teri Wilber

During the online 2020 Farrier Business Success Academy, Teri Wilber of Florida Farrier Services in St. Cloud, Fla. shares some of the client retention strategies she and her horseshoeing husband, Clayton, have found helpful in their business.

During the early years of the business, Teri worked as a school teacher and used her lunch breaks and evenings to schedule clients, as well as juggling other business obligations. Florida Farrier Service soon outgrew her ability to only work their business part time and she began taking over the administrative duties full time. After many years in the industry, Teri and Clayton have worked to create a company that emphasizes what they believe matters most: family.

The 2020 Farrier Business Success Academy is an online event 100% focused on providing you with successful business management strategies through a convenient online event learning format requiring no travel time or expense to experience. All that is necessary is an internet connection and a digital device such as a smartphone, laptop, tablet, or other device capable of viewing the online presentation videos. To provide attendees with an educational experience to fit their specific needs and schedule, there are two registration options for this event:

  • Attendees can register for free and gain access to all 8 Farrier Business Success Academy on-demand presentations for 3 days only, November 20-22, 2020.
  • A VIP upgrade is available for $49 and gives attendees extended access for 12 months to all presentations, access to 8 highly-rated presentations from the 2019 Farrier Business Success Academy and 4 Free Hoof-Care Management Reports offering practical ideas and advice. Registration and program details can be found here.

Title sponsors making the Farrier Business Success Academy possible include Equilox, Kauffman's, DechraMeader Supply Corp. and Wrangler.