What Tools Do You Use for Billing and Scheduling Hoof-Care Clients?

Options % of Farriers
Mobile software app 29%
Personal computer software 11%
Hire outside service to handle   2%
Old fashioned pen and paper 52%
Other 6%

— 2019 American Farriers Journal reader poll

Farriers Play a Key Role in Product Recommendations

Some 90% of full-time farriers recommend a wide range of products to horse owners and 17% of farriers sell products to clients.

Among farriers selling products to clients, these purchases make up an average of 4.8% of their annual gross income, equaling $4,946 in annual sales.

— 2018 American Farriers Journal Farrier Benchmark Study

Friday's Farrier Facts & Figures is brought to you by Markel Insurance.

Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.

In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.