Avoid Undesirable Clients By Asking These 6 Questions

Red Velvet Rope Policy guards Wisconsin farrier’s hoof-care practice from troublesome horse owners

Pictured Above: Justin Mundt asks six open-ended questions that provide him with the important information he needs before determining whether to accept a new client. Photo by Justin Mundt

Surviving the rigors of the farrier industry often relies on whether you can build a clientele that helps to make ends meet. On the other hand, the survival of your sanity often depends upon the quality of your clientele, rather than the quantity.

The $64,000 question is: How does one find a balance? There are a number of methods, techniques and practices that farriers can employ to improve their lot in hoof care. Ridgeland, Wis., farrier Justin Mundt finds it by guarding it like a bouncer outside of a trendy nightclub. Accordingly, he calls it his Red Velvet Rope Policy.

Mundt’s policy consists of asking six open-ended questions when a potential client contacts him about his services.

“This might help weed out some of the non-desirable clients,” he says.

Red Velvet Rope Policy


Who do you use for a farrier?

“This question is gold!” Mundt says. “Simply ask the question and let them answer without interruption. You’ll learn valuable information, such as: whether the farrier fired the client, what they don’t like/used to like, how long they had the farrier, etc.”


When was the last time the horses were worked on?

Farrier Takeaways

Asking potential clients specific open-ended questions…

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Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 25 years. A native of Maine, he is the Managing Editor of American Farriers Journal.

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