OPEN_ShopLoyalty_AFJ_1116.jpg

Farrier Shop Loyalty Has Its Rewards

Farriers enjoy a multitude of benefits when ordering from one supplier


Pictured Above: The sheer volume of farrier supplies can be overwhelming. Farrier supply shops make it a priority to understand product information so they can properly inform their customers

I like to surround myself with people in the industry who have the same passion, loyalty and integrity as I do. When it comes to buying supplies, it baffles me that farriers don’t buy from the same shop each time simply because of the tremendous advantages that you can reap.

During my more than 25 years of shoeing, I purchased all my farrier products from the same supplier. Here are some of the immense benefits that you can enjoy from remaining loyal to your farrier supply shop.

Product information. After buying The Horseshoe Barn in Sacra­mento, Calif., 5 years ago, the first thing I had to handle was answering questions about products.

It’s incredibly important that farriers fully understand the products that they are using. Most product information comes from YouTube, other farriers, publications and supply shops.

When I go to the International Hoof-Care Summit in Cincinnati, Ohio, I see tons of different products and I ask all kinds of questions about them. I thought I had pretty good product knowledge, but I found that I didn’t know 20% of what I thought.

After I took over the store, I constantly was asked what I thought was the best product. It was really difficult not to push the products that I was most familiar with. I remember being told by the…

To view the content, please subscribe or login.
 Premium content is for our Digital-only and Premium subscribers. A Print-only subscription doesn't qualify. Please purchase/upgrade a subscription with the Digital product to get access to all American Farriers Journal content and archives online.

Adam Wynbrandt

Adam Wynbrandt, APF is the owner of The Horseshoe Barn in Sacramento, Calif., and vice president of the American Asso­ciation of Professional Farriers.

Top Articles

Current Issue

Cover_AFJ_0519_pub.jpg

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings