40 Ideas To Build A Better Business

Three farriers share tips to help you improve your backyard horse practice

Backyard horses are a staple of the farrier industry.

In fact, according to the latest American Farriers Journal Business Practices Survey, 92% of U.S. farriers work with backyard horses.

A trio of farriers — Mark Aikens of Norwich, England; Pete Healey of San Luis Obispo, Calif.; and Dean Moshier of Delaware, Ohio — who have a large number of backyard horses among their clientele, shared their ideas for building a better practice with backyard horses at the 2016 International Hoof-Care Summit in Cincinnati, Ohio. They were given 1 minute to present each idea. Here are 40 of their suggestions.


Tuck the lead. “Sometimes it is easier and faster to trim horses in their pen or stall rather than walking them to a shoeing area,” Healey says. “If you are out in the middle of a pasture, tuck the lead rope under the back of your apron so you are connected to them, but are not in danger of getting hung-up.”


Keep horses clean. “I ended working on muddy horses when I stopped carrying my own mud towel and asked to use a towel my client provided,” Moshier says. “I even had an owner one time load her horses on a stock trailer so that they could get out of their muddy area to drip dry before I arrived.”


Confirm their information. “Ensure you have the client’s contact details correctly…

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