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It's a case of what seems like a lot turning out to be too little.
When we put together the records for ABC Horseshoeing Inc., our fictionalized horseshoeing business, it seemed as if we had enough data to fill up reams of paper or a big chunk of a computer’s hard drive.
We had budget figures, itemized expenses, profit margins and earnings projections tied to a series of price hikes. We had monthly income charts and a breakdown of who paid how much and when for what services. We had data piled atop data, projections, estimates and (we’re willing to bet) a more thorough set of records than those kept by the vast majority of real farrier businesses.
And it wasn’t enough.
The panel of financial experts snapped up all the information we provided them with, then called for more. And more. And still more.
A couple of lessons quickly became clear through this exercise: