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Farriers have a tendency to live and work in a cave. The “going-it-alone” mentality may cause you to forget the clients, other farriers, veterinarians and trainers that make up your business or help it run smoothly. Not only should you make it a point to strengthen these critical relationships, you should make it a top priority.
Here’s the bottom line: no matter how determined, hardworking and talented you may be, you simply can’t be a successful farrier all by yourself. Never forget that teamwork is critical for your success.
If you are selling a service to clients, then you are selling a relationship.
Doug Butler delivers the best advice on maintaining professionalism with your clients. I will add a few thoughts on this subject:
At this point in your career, you may be more concerned about finding new clients than evaluating the ones you have, but it is a…