Pros and Cons of Selling Equine Products to Clients

These considerations will guide you to make an informed decision before selling products to your hoof-care clients

Farrier Takeaways

  • Product knowledge and recommendations are a helpful means of customer service.
  • Recommending or selling products without knowledge and experience may damage your credibility with the client.

To say there is a subject in which farrier opinions differ doesn’t make much of a story. Instead, sharing the farriers’ experiences on the topic and allowing the audience to come to their own conclusion that best fits their practices.

One subject in which there are varied opinions among farriers is selling products to clients. Some feel that selling products is a distraction from their job of delivering quality footcare, while others feel it is a necessary component of providing good customer service and helping the horse. We asked farriers for their opinions on recommending and selling products to their clients. Their advice will help you decide to what degree you want to make product promotion part of your practice.

Share Your Informed Opinion with Clients

The majority of farriers who we surveyed recommend products to their clients. Even those who don’t sell still are asked questions about products, covering every aspect of equine care. Most client product questions relate to how to improve hoof health.

Many farriers felt that answering those questions and providing product names that could help is part of their job. Not only that, your goal should be to create a better informed client.


Gain tips on selling products to clients from farriers who have successfully built it in their practices at

A hoof-care provider…

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Jeremy mcgovern

Jeremy McGovern

Jeremy McGovern has been a journalist for nearly 20 years. He has been a member of the American Farriers Journal staff for 7 years and serves as the Executive Editor/Publisher. A native of Indiana, he also is a member of the board of directors for the American Horse Publications organization of equine media.

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