How to Answer the Most Common Client Questions

Stay positive in how you respond to clients to provide better customer service

Reading the American Association of Professional Farriers Credentialing Study Guide, I read a quote that impacted me.

“No one cares about how much you know, until they know how much you care,” wrote Mike Hayward.

I have more than 20 years of customer service experience through various professions and means: on phones, internet/email and retail face-to-face. In addition to these other customer service experiences, I have operated my farrier business for 15 years.

Farrier Takeaways

  • Answer client questions in a positive tone vs. with indifference or negativity.
  • A customer placed in a defensive position or felt to be less valued is difficult to recover in a farrier-client relationship.

When anyone is genuinely fascinated by their vocation — especially when it tends towards a craft or art — the tendency is to become focused on advancing, honing and perfecting the knowledge and skill set involved. It’s worth keeping in mind, though, that however passionate you are about what you do, without customers, you have a vocation in a vacuum — effectively a hobby.

Avoid the Negative, Spin the Positive

Through my experiences, I understand that customers never want to hear the phrase “I can’t,” “That won’t work,” or “I don’t have it.” Customers don’t want negative responses. Certainly, the circumstances may dictate you can’t, won’t or don’t have it. The issue may prove that the customer’s request can’t be done. However…

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Eva clark

Eva Clark

Eva Clark, APF, is Owner/Operator of Reliable Farrier Services, LLC, based in Springfield, Oregon. She has been a farrier since 2004. She also serves in the United States Navy in the active reserves.

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