Hoof Nutrition Intelligence is a twice-a-month web segment that is designed to add to the education of footcare professionals when it comes to effectively feeding the hoof. The goal of this web-exclusive feature is to zero in on specific areas of hoof nutrition and avoid broad-based articles that simply look at the overall equine feeding situation.
Below you will find Part 1 of the latest question and answer installment that you can share with your footcare clients.
Q: Do most farriers recommend and sell hoof supplements and other equine products?
Results from the 2016 American Farrier Business Practices survey
A: Farriers are a good source of reliable nutrition and other equine information as they visit many barns and talk with numerous clients and trainers abut many equine issues during their monthly rounds.
When it comes to recommending or selling products such as hoof supplements to clients, farriers are of two different mindsets. While 87% of full-time farriers recommend many different specific equine products to clients, only 31% actually see selling hoof-care items as being a profit center in their hoof-care business.
Hoof Nutrition Intelligence is brought to you by W.F. Young Co. (Absorbine).
Like many significant achievements, Absorbine® grew out of humble beginnings—and through the tenacity of someone willing to question the status quo. In this case, it was a young woman in late 19th-century Massachusetts: Mary Ida Young. Her husband, Wilbur Fenelon Young, was an enterprising piano deliveryman who relied on the couple’s team of horses to make deliveries throughout the Northeast. Inspired by Mary Ida and Wilbur’s vision, Absorbine® has continued to add innovative products throughout the years — products used every day by horse owners around the world. Which is why, since 1892, we’ve been The Horse World’s Most Trusted Name®.
Click here to read Part 1 of the October 15, 2016 installment: Should horse owners be concerned about the amount of iron in their horses’ diet?