[Video] Profit Margin & Why it Matters
What is profit margin and how does a good or poor margin affects a business? It shows how people in less affluent areas can sometimes compete with more prestigious areas if they control their expenses. Paris, Ontario, farrier Andrew DeVisser explains these important factors, as well as shows how having a good margin helps farriers control their business, take home more money and set themselves up for earlier retirement.
The 2026 International Hoof-Care Summit Video Replay
Forelock is the modern business management app for farriers and equine practitioners who want to deliver exceptional care while running a more organized, professional operation. Built for life at the barn and on the road, Forelock brings scheduling, horse records, treatment tracking, client communication, team coordination, and inventory into one streamlined system. Instead of juggling notebooks, spreadsheets, and scattered messages, you can manage your day with clarity and confidence. Whether you work independently or lead a growing team, Forelock helps you stay on schedule, maintain complete horse histories, document ongoing issues, and keep clients informed. The result is less admin, stronger continuity of care, and a smoother experience for everyone you serve. Forelock is designed for the realities of equine work: mobile, fast-paced, and detail-driven. Everything you need is in one place, so you can spend less time managing logistics and more time focused on the horses and your business thriving.
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