Items Tagged with 'Digital Farrier Series'

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Digital Farrier Series

Developing Your Web Site's Design

Make sure your site’s presentation represents your business well and offers ways to help your footcare practice grow
The last edition of this series (November 2009, Page 47) stressed the importance of defining a mission for your business’s Web site. Once your goals are established, you can move to the next phase: design and development.
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Digital Farrier Series

Defining your Web Site's Mission

Whether your business’s site presents a boilerplate message or is an intricate information source, determine what it should be before creating it
Before you launch a Web site for your farrier business, you have to determine its purpose. Will you use it to attract new customers, address your current clients or sell products? Like any other project, you need to have a clear set of goals before heading down the path of building a Web site.
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Digital Farrier Series

Integrating Digital Photography with your Work

Affordable and compact, digital cameras are helping farriers document their work and adjust their approach to business
Using cameras to catalog your work isn't a new idea to farriery. Until recently, many shoers would use a 35 mm film camera to document horses' feet. In those days, one would shoot pictures, turn in the film at a developer and, a few days later when the pictures were ready, collect the photos and hope they turned out OK.
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Digital Farrier Series

Handheld Device Or Laptop?

Want to improve your ability to communicate with clients? Maybe a portable computer is for you

For better or worse, technology has infiltrated every aspect of life. Thanks to this ever-updating change, farriers can stay in touch with clients, maintain records and collect information quicker than ever. The purpose of this column will be to show farriers unfamiliar with computers that there are advantages to incorporating them into your business.


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