FREQUENTLY ASKED EXHIBITOR QUESTIONS

Click any of the questions below to view related information.

Additional questions? Contact us by phone at (866) 839-8455 or (262) 432-0388; by fax at (262) 786-5564; or by email at info@americanfarriers.com

When can I set up/take down?
  • Tuesday, Jan. 26, 10 a.m. to 5 p.m. and Wednesday, Jan. 27, 8 a.m. to 9 a.m. Tear down must be completed before 6:00 p.m. on Thursday, Jan. 28, 2027.
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  • Dismantling can start only after the close of the exhibit hall at 1:30 p.m. on Thursday, Jan. 28, 2027. All exhibits must be removed (or all materials packed and ready for shipping) from the exhibit hall by 6 p.m., Thursday, Jan. 28, 2027. If no progress has been made on exhibit tear down or no arrangements have been made with Show Management prior to 4 p.m. on Thursday, Jan. 28, 2027, the exhibit will be removed by the Show Decorator at exhibitor's expense.
Where is the loading dock?
  • All move-ins take place at the rear of the building (on the west side) on the center's 3 loading docks.
Where can I park my truck? Is there a cost?
  • There are paid parking lots at both IHCS partnered hotels that are $12 per day. For oversized vehicles, there is an open lot parking across the street at 202 Madison Ave, also $12 per day.
What are the hours for the Trade Show?
  • Wednesday, Jan. 27, 2027, 10:00 a.m. to 1:00 p.m.
  • Wednesday, Jan. 27 2027, 4:30 to 7:30 p.m.
  • Thursday, Jan. 28, 2027, 10:00 a.m. to 1:30 p.m.
How do I make a hotel reservation for the International Hoof-Care Summit?
Can I attend the educational sessions and participate?
  • Yes, staff exhibitors with a badge are welcome to participate in the educational sessions.
Is there a limit to how many staff can work at my booth?
  • Yes. Each 10x10 booth includes 2 exhibitor badges for company personnel only. Additional badges beyond 2 badges that are included with each 10x10 booth can be purchased for $75 each.
How do I access the conference app?
  • The Summit will utilize the mobile application Cvent, giving providing a convenient way for you to follow the event agenda, connect with other attendees, earn changes to win prizes and more. To be able to access these Cvent features from your mobile device before, during or after the show, you will need to use the Cvent mobile application. If you don't already have a Cvent account, create your free account using the email address you provided when signing up for the Summit. The app will not be available until about 1-2 weeks prior to the start of the event. Once your Cvent sign up is complete, you should be able to search up the "2027 International Hoof-Care Summit" event. All exhibiting booth staff with anemail on file will receive an email when the app is live.
Are tables, chairs, and electricity included? How do I order items for my booth?

No, each 10x10 booth includes:
  • 2 exhibitor badges
  • Back wall sign with company name
  • 8-foot drape on back wall and 3-foot draped sidewalls

All other ancillary booth costs are the responsibility of the exhibitor. Tables, chairs, and electric can be ordered through FERN.

Can I bring my own booth materials or displays?
  • Yes, as long as materials and/or displays do not block or interfere with a neighboring exhibit. No part of any display that exceeds 3 feet in height can be placed in the front one-third of the booth without permission of show management. Back wall standard height permitted for any booth exhibit will be 8 feet. Exceptions must be submitted to show management for approval prior to the show. Sidewalls of such exhibits may not extend more than 4 feet from the back wall so as not to "box in" exhibitors.
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  • Exhibit display is subject to Show Management review and approval. Exhibitors may be asked to provide additional information concerning their exhibit. Exhibitors shall comply with all relevant local, state and federal ordinances, regulations and codes including fire, safety and health regulations and the Americans with Disabilities Act, together with the rules and regulations of the convention center.
Are there restrictions on booth designs or structures?
  • No exhibit may block or interfere with a neighboring exhibit. No part of any display that exceeds 3 feet in height can be placed in the front one-third of the booth without permission of show management. Back wall standard height permitted for any booth exhibit will be 8 feet. Exceptions must be submitted to show management for approval prior to the show. Sidewalls of such exhibits may not extend more than 4 feet from the back wall so as not to “box in” exhibitors.
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  • Exhibit display is subject to Show Management review and approval. Exhibitors may be asked to provide additional information concerning their exhibit. Exhibitors shall comply with all relevant local, state and federal ordinances, regulations and codes including fire, safety and health regulations and the Americans with Disabilities Act, together with the rules and regulations of the convention center.
Is Wi-Fi or internet access provided at the venue?
  • Wireless internet guest access is available for all attendees. Hard wired and stronger wireless connections are available to be purchased from the Northern Kentucky Convention Center.
How do I ship materials to the venue?
  • Advanced shipping may be arranged via FERN, or for smaller shipments you can reach out to your hotel to get shipping instructions. If you have any questions or specific concerns, please feel free to contact Michael Ellis at 262-777-2432 or mellis@lessitermedia.com.
Will there be help available for move-in/move-out?
  • Information regarding move-in and move-out assistance is not yet available, but it will be communicated as we get closer to the event. In the meantime, if you have any questions or specific concerns, please feel free to contact Michael Ellis at 262-777-2432 or mellis@lessitermedia.com.
Will there be breaks or designated times for exhibitors?

The trade show hours for attendees are:
  • Wednesday, Jan. 27, 2027, 10:00 a.m. to 1:00 p.m.
  • Wednesday, Jan. 27, 2027, 4:30 to 7:30 p.m.
  • Thursday, Jan. 28, 2027, 10 a.m. to 1:30 p.m.
There are no vendors-only hours outside of set-up and tear-down.
Is food and beverage available for exhibitors?
  • Details are not yet available. Please check back at a later date. In the meantime, if you have any questions or specific concerns, please feel free to contact Michael Ellis at 262-777-2432 or mellis@lessitermedia.com.
Are badges required for booth staff? How do we get them?
  • Yes. Badges will be handed out upon check-in at the registration desk. All exhibitor personnel are required to register. Badges provided by the International Hoof-Care Summit must be worn at all times and no entry to the exhibit or seminar areas will be permitted without a badge. For liability reasons and for personal safety, no one under the age of 21 will be permitted in the Exhibit Hall during set-up and teardown.
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  • Children under 16 must be accompanied by and be in the presence of adult supervision at all times while in the Trade Show area.
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  • If an additional badge needs to be purchased, exhibitors can do so prior to the Summit or onsite at the registration desk for $75 per badge.
Will my company be listed on the event website or guide?
  • All exhibitors will be listed on the exhibitor list within the Cvent app on the International Hoof-Care Summit page.
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  • If you wish to have your company included in the printed Show Program, your booth must be paid in full by Dec. 1, 2026.
Are there promotional opportunities (e.g., ads, sponsorships)?
Yes
  • Educational Partner & A La Carte Sponsorship Opportunities are still available. Don't miss out on any further promotional inclusion for the 2027 Summit if being an Educational Partner interests you. There are three levels to choose from — Gold, Silver and Bronze. There are also numerous a la carte sponsorship opportunities that might resonate at varying price points.
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  • Exhibitors may also choose to purchase a video recorded product demo session for $895. The live product demonstrations during the IHCS trade show will be video-recorded and published on our YouTube channel and shared on social media.
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  • Exhibitors also have the opportunity to purchase a push notification on our show app for $110. Push notifications are alerts that will be sent over the IHCS mobile app mobile on Tuesday, Wednesday or Thursday. to all app users to see. This is a great way to drive traffic to your booth.
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  • Please give Michael Ellis a call at 262-777-2432 or email at mellis@lessitermedia.com for more details about any of these opportunities.
Can I offer giveaways or host a drawing at my booth?
  • Yes. We encourage exhibitors to engage attendees through giveaways and drawings at your booth. Winners may be announced by an American Farriers Journal staff member over the mic. Please stop by the American Farriers Journal booth during trade show hours for more information. **Please note that it’s against the Northern Kentucky Convention Center's liquor license to raffle/display alcohol. If you want to include alcohol products in your raffles, you will need to reach out to the state of KY for a liquor permit.
Are there rules about signage or audio/visual displays?

Signage Rules

  • Height Limits
– Max signage height is typically 8 feet.
     
  • Placement
– Signage must be within your booth boundaries.
– Double-sided signs may not be allowed if they face a neighboring exhibitor and contain promotional content.
     
  • Obstruction
– Cannot block visibility of neighboring booths.
– Freestanding signs must not extend into aisles.  

Audio/Visual Display Rules

  • Sound Levels
– Sound levels should not disrupt neighboring booths. If necessary, show management can require it to be lowered or turned off.
     
  • Live Demonstrations
– Must be contained within the booth.
– May require a crowd control plan if attracting large groups.
     
  • Lighting
– Flashing or strobe lighting is usually prohibited or restricted.
– All lighting must be aimed inside the booth and not spill into aisles or adjacent spaces.
     
  • Video Screens & Projection
– Should not face into aisles in a way that obstructs traffic.
– Must be safely secured and not pose a hazard.
     
  • Other A/V Considerations
– Power requirements should be ordered in advance through the Northern Kentucky Convention Center.
– Stronger Wi-Fi and hardline internet may also need to be ordered through the Northern Kentucky Convention Center.
– All equipment must meet fire and electrical safety codes.
What is the cancellation or refund policy for exhibitors?
  • An exhibitor may cancel its participation in the International Hoof-Care Summit. Cancellation requests must be submitted in writing to: Michael Ellis at mellis@lessitermedia.com or mailed to IHCS, P.O. Box 624, Brookfield, WI 53008-0624. Cancellation requests received before Nov. 7, 2026, will receive a 100% refund. Cancellation requests made by Dec. 5, 2026, forfeit 50% of the total rental. No refunds or transfers will be made after Dec. 5, 2026.
Is insurance required for exhibitors?
  • Each exhibitor, Sponsor or Subcontractor must carry adequate insurance against all hazards. Policies should name Lessiter Media as Additional Insured on a Primary and Non-Contributory Basis.
Who do I contact with questions or for support during the event?
  • You can ask questions to any of the onsite International Hoof-Care Summit staff members or visit the registration desk. We will also provide an onsite contact person for FERN, the official show decorator, with you upon your arrival at check-in.
Is security provided overnight for booths and equipment?
  • The convention center will be locked each night at the conclusion of the event and will be monitored by security cameras overnight.
Can I share my booth with another company?
  • No. No Exhibitor shall assign or sublet any part of their assigned space.
Will UPS be available on the trade show floor for shipping booth items back to my home?

Outbound Shipping
  • All exhibitors must fill out a material handling form (Bill of Lading/BOL). Any open balances with FERN must be paid in full to receive the BOL. Once your exhibit materials have been packed, leave your shipment in your booth however, please return BOL document to the FERN Exhibitor Service Desk. This is the process to communicate to FERN your shipment is ready to be picked up from your booth space. FERN will not accept BOL prior to show closing. Please make sure your name and mobile number are legible on the document. It is recommended you verify with your carrier pick up time and address. You will be asked in the event your carrier fails to show what option would you prefer for shipping, (1) ship out FERN Transportation (2) Return to FERN warehouse house at your expense for carrier to pick up at later date. Please note warehouse storage is not available in all markets.
Carrier
  • FERN Transportation is the official show carrier. You may choose an alternative carrier; however, exhibitor representative is responsible for making the arrangements for pick up. Carriers must check in by 3:00 p.m. on Thursday, Jan. 28, 2027. FERN will make final arrangements for re-routing exhibitor materials remaining on the exhibit floor.
Small Package Carrier
  • Should a small package carrier ie; UPS, FedEx be selected, please note they may not pick up within the facility per move out regulations. It is suggested that they be transported to a direct drop off location, such as a hotel business center.
Will we be able to reserve our 2028 space at the 2027 prices?
  • An American Farriers Journal staff member will be stopping by during the show with the 2028 exhibitor contract and rates. You will be allowed to reserve space for the 2028 Summit. A 25% minimum down payment is needed to hold your space by Feb. 15, 2027. After Feb. 15, any booth with no down payment will be released and space will be available for other vendor selection.
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  • Booth site selection is prioritized based on several factors, including participation as an Educational Partner or other Summit sponsor, level of support of American Farriers Journal in print and online over the past calendar year, number of booths at the previous year's Summit, and overall exhibitor history at the Summit.
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  • You may retain your 2028 booth space at the 2027 booth prices if reserved by Feb. 15, 2027. Your signed contact and minimum 25% down payment must be in before 5 p.m. C.S.T. on Feb. 15, 2027, to take advantage of this offer.
Will we be at this same location next year?
  • The 2028 International Hoof-Care Summit location and dates will be announced onsite at the start of the 2027 Summit.

Questions about the International Hoof-Care Summit?


For general conference inquiries contact American Farriers Journal :
Call/Text at 262-777-2401
Or Call Toll Free (866) 839-8455
Fax at (262) 786-5564
Email at info@americanfarriers.com

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or mellis@lessitermedia.com

To learn about group attendance discounts contact Joanne Volkert
at (262) 777-2442 or jvolkert@lessitermedia.com

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