Last Updated on February 27, 2018
The American Farriers Journal may contain links to other websites for your convenience and information. We are not responsible for the privacy practices or the content of those sites.
The information gathered when you interact with the American Farriers Journal falls into two categories: 1) Personal information, which includes personal information you supply when you subscribe, order, complete a survey, register for one of our sites, enter a contest or provide your email address and 2) Non-personal information collected through technology, which includes tracking information collected by us as well as third parties.
Registration for the American Farriers Journal may require that you supply certain personal information, including a unique email address and demographic information (company name, job title, phone number and job function) to register.
Billing and Credit Card Information
To enable payment and donations via the American Farriers Journal, we collect and store name, address, telephone number, email address, credit card information and other billing information. This information will only be shared with third parties who help to complete the purchase transaction. Examples of this include fulfilling orders and processing credit card payments.
User Generated Content and Public Activities
We offer you opportunities to engage in public activities on AmericanFarriers.com. "Public activities" are any actions you take on AmericanFarriers.com that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public and may be used by the American Farriers Journal for online and offline promotional or commercial uses in any and all media. If you choose to engage in public activities, you should be aware that any personal information you submit can be read, collected and used by other users of these areas. We are not responsible for the personally identifiable information you choose to submit in the course of your public activities and we have no responsibility to publish, take down, remove or edit any of your public activities or submissions. For more information, read the Forums, Discussions and User Generated Content section of the Terms of Service.
Contests, Sweepstakes and Special Offers
The American Farriers Journal collects personal information from you when you participate in sweepstakes, contests or special offers. If this information is also being collected by a third party other than the American Farriers Journal, we will notify you at the same time. If you do not want any personal information shared, you should not participate in the sweepstakes, contest or special offer.
Reader Surveys, Reader Panels and Market Research
The American Farriers Journal may collect personal information from you in connection with voluntary surveys conducted via American Farriers Journal. Data may be collected through the American Farriers Journal, on the phone or through the mail. The information you provide may be shared, but only in the aggregate, with advertisers and partners unless we notify you otherwise at the time of collection.
Conferences and Live Events
We often receive information about attendees to our live events from sign-in and registration lists. We may share this information with event or promotion sponsors, in which case we will notify you when we collect the information.
Information Collected by Us Using Technology
We use various Internet technologies to manage the American Farriers Journal and track use of the services. Non-personal information that we collect using these technologies may be combined with other information about you.
Device Information. We may collect non-personal information about the computer, mobile device or other device you use to access American Farriers Journal, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
Cookies, Beacons, Local Storage and Other Similar Technologies. We use "cookies," Web beacons, HTML5 local storage and other similar technologies. These technologies allow us to manage access to and use of the Services and help us understand how people use the American Farriers Journal. You may not be able to access certain areas of our websites, including AmericanFarriers.com, if your computer does not accept cookies from us.
Do Not Track Signals. We do not respond to browser-based "do not track" signals. The American Farriers Journal may transmit non-personally identifiable website usage information about our visitors to a reputable third party in order to show you advertising for American Farriers Journal when you visit other sites. For more information about our third-party ad server -- Google DoubleClick for Publishers | Small Business, or to learn your choices about not having this non-personal information used to target ads to you, please click here.
Analytics Technologies. We have hired third parties to provide us information, reports and analysis about the usage, browsing patterns of users of the American Farriers Journal.
IP Addresses. We may log your IP address (the location of your computer or device on the Internet). We use IP addresses for system administration and troubleshooting purposes, and to track access and use of the American Farriers Journal.
Log Files and Your Reading History. We automatically log certain usage information about your use of the American Farriers Journal, including a reading history of the pages you view. We use this information to understand usage patterns for the American Farriers Journal.
Information Collected by Third Parties
Some of the services and advertisements included in the American Farriers Journal are delivered or served by third-party companies. These companies may place or recognize cookies, Web beacons or other technology to track certain non-personal information about our website users. For example, in the course of serving certain advertisements, an advertiser may place or recognize a unique cookie on your browser in order to collect certain information about your use of the American Farriers Journal. In many cases, this information could be used to show you ads on other websites based on your interests.
You have choices about the collection of information by third parties on our website:
2) If you would like to opt-out of having interest-based information collected during your visits to this or other sites, click here.
Your access to our websites should not be affected if you do not accept cookies served by third parties.
Provide the Services You Request
We use the information we gather about you to enable your use of the American Farriers Journal, fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in and renew paid services, polls, contests, and message boards.
We perform statistical, demographic and marketing analyses of users of the American Farriers Journal, and their subscribing and purchasing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber base. We use this information for analysis purposes, including analysis to improve customer relationships.
Customizing Your Experience
We use the information that we collect to allow advertising to be targeted to the users for whom such advertising is most pertinent. We also use this information to customize certain features of the American Farriers Journal to provide you with an enhanced experienced based on the type of device you are using to access the American Farriers Journal, and in certain cases, provide you with requested services.
We may use demographic and preference information to allow advertising on the American Farriers Journal to be targeted to the users for whom they are most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. We disclose information to third parties only in aggregate or de-identified form.
The American Farriers Journal will periodically send you email newsletters or promotional email about services offered by the American Farriers Journal and its advertisers. For details about the American Farriers Journal email, please see the section labeled "What Is Our Email Policy?"
Within American Farriers Journal
If you have registered to use the American Farriers Journal, we will not sell, rent, swap or authorize any third party to use your email address or any information that personally identifies you without your permission.
In the future, we may sell, buy, merge or partner with other companies or businesses. In such transactions, we may include your information among the transferred assets.
If you are a subscriber to the American Farriers Journal magazine and subscribed either by mail, phone or online, we may exchange or rent your name and mailing address and certain other information, such as when you first subscribed to the American Farriers Journal magazine (but not your email address) with other reputable companies that offer marketing information or products through direct mail.
If you prefer that we do not share this information, you may opt-out by emailing us at afjcare@AmericanFarriers.com, or write to us at
PO Box 624, Brookfield, WI 53008-0624
If you are a current subscriber, please remember to include your account number and phone number in the body of your email or letter, and if you choose to opt-out via email, please include "Opt-out" in the subject line.
We may share information about attendees to our live events with sponsors or other third parties. If so, we will notify you when you provide us the information.
We contract with other companies to provide services on our behalf, including credit-card and billing processing, ad serving, shipping, email distribution, list processing and analytics or promotions management. We provide these companies only with the information they need to perform their services. These service providers are restricted from using this data in any way other than to provide services for the American Farriers Journal, and they may not share, resell or use the data for their own direct marketing purposes.
We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations, in accordance with applicable laws. We may occasionally release personal information as required by law, for example, to comply with a court order or subpoena.
The American Farriers Journal complies with the federal CAN-SPAM Act of 2003. We will not send you marketing messages if you have opted out. We will not share, sell, rent, swap or authorize any third party to use your email address for commercial purposes without your permission. If you feel you have received an email from us in error, please contact afjcare@AmericanFarriers.com.
Email Newsletters. The American Farriers Journal offers several email newsletters. If you no longer wish to receive a specific newsletter, follow the "unsubscribe" instructions located near the bottom of each newsletter. To manage your newsletter preferences, you can login to your AmericanFarriers.com account.
Promotional Email. The American Farriers Journal may periodically email you messages about products and services that we think may be of interest to you. You can choose not to receive messages in the future by following the "unsubscribe" instructions located near the bottom of each email.
Survey Email. We may send you an email inviting you to participate in user surveys, asking for feedback on AmericanFarriers.com and existing or prospective products and services, as well as information to better understand our users. User surveys greatly help us to improve the American Farriers Journal, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.
HTML Email. When you sign up to receive email from us, you can select either plain text or HTML (with images) format. If you select the HTML format, we may place a one-pixel gif to determine whether or not readers viewed the email. This process does not leave any information on your computer, nor does it collect information from your computer. The American Farriers Journal may share this data with others in aggregate only.
Emails From You. If you send us emails, you should be aware that information disclosed in emails may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in emails. We will use your email address to respond directly to your questions or comments.
Email This Article Feature. AmericanFarriers.com readers may use this feature to email links to articles (or other content such as slideshows). The email addresses that you supply to this service are saved for your convenience for future articles you may wish to email; these addresses are not used for any other purpose, and will not be shared with any third parties.
Manage Your AmericanFarriers.com Account in the My Account Area. You may review and update your AmericanFarriers.com membership or account information and access your transaction history at AmericanFarriers.com/user/profile.