From The Desk Of AFJ

From The Desk Of AFJ

Are You Investing In Your Footcare Practice?

For 26 years within the pages of Poor Richard's Almanack, Benjamin Franklin shared pearls of wisdom that were incredibly popular. Many of them are still repeated today. Of all the gems that Franklin set in type, there's one that shines brighter than all the rest — "An investment in knowledge pays the best interest."?
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From The Desk Of AFJ

Do You Carry Liability Insurance?

I received a phone call this week about two farriers in separate cases who each are being sued for injuring a horse. A day later, a separate discussion began on a popular farrier-only discussion board on Facebook about liability insurance. Both of these got me to think about the need for liability insurance.
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From The Desk Of AFJ

Bruce's Legacy

Like everyone in our industry, I was saddened to learn of the death of one of legendary New Jersey shoer Bruce Daniels. Bruce was one my farrier heroes.
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From The Desk Of AFJ

How's Your Reputation?

As independent business person, a farrier often takes the pulse of his or her hoof-care business. This includes monitoring cashflow, managing your inventory and balancing your books among other matters. But how often does a farrier consider his or her reputation?
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From The Desk Of AFJ

Great Time To Thank Your Clients

We all would rather do business with people that we know like, and trust. In the farrier industry, where both economic and emotional factors can come into play, it is essential to have that connection.


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From The Desk Of AFJ

In My Day ...

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.


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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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