American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
“You don’t want to shoe lames horses, trust me.”
Bob Marshall tried to warn the confident young farrier, but the then 18-year-old Travis Koons had made up his mind. The Hemet, Calif., youngster had printed business cards, announcing that his farrier practice specializes in pathological, remedial and corrective horseshoeing.
“Why would you ever put that on your business card?” the legendary shoer asked him forcefully. “You don’t want to shoe lame horses!”
“Yeah, I do, Bob,” Koons told him. “I can charge more money.”
“No, you’ll get those old chronic horses sound and then you’re a hero,” Marshall told him. “But the minute they go lame again, you’re a zero. You’ll be getting calls in the middle of the night. You don’t want to do this.”
Koons was sure that this was the right path for him and carried on. It didn’t take long, though, for Koons to realize that the Hall Of Fame farrier knew a thing or two…