Why More Product Information Is Essential

As has been the case each year since 2003, this April issue focuses on meeting your growing demands for obtaining still more hoof-care product knowledge.

Each time that we survey American Farriers Journal readers, the demand for more product knowledge always comes out near the top of the list. As an example of the need for more product information, we’ve processed an astounding 22,893 Reader Service Card leads in the past 5 months from readers seeking more information on various footcare products.

Hundreds Of How-To Ideas

The goal since we introduced this special, once-a-year product guide 5 years ago has been to outline new ways to help you get more efficient use from your tools and hoof-care supplies.

Readers suggested dozens of ideas that are covered in this 120-page bonus issue. Our editors listened closely to what you told us you need in the way of product knowledge and have turned it into a valuable combination of more efficient tool use and valuable “how-to” ideas to help you bank more dollars.

Quick And Easy

When you spot a new product or technique that is of special interest in this issue, it’s simple to get additional information from suppliers in two easy ways:

1. Simply circle the Reader Service Card numbers for specific products appearing in this issue that you would like to learn more about on the card found opposite Page 12. Once we receive your card requesting detailed information on some of the many products and companies featured in…

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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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