American Farriers Journal staffers recently spent an afternoon gaining valuable insights about the farrier industry in eastern Iowa from Jim, Connie, Erikk and Candi Peterson at Nordic Forge.

AFJ Staff Hits Road For Learning, Planning

Some 14 members of the American Farriers Journal staff recently spent 2 days away from the office planning the coming year and looking at ways to better serve our readers in 2015. These strategies meetings are a yearly occurrence for the AFJ staff.

While we don’t do it every year, visiting a farrier industry supplier serves as a great educational tool for the entire AFJ staff. Two years ago, we visited with Steve Hoselton at Anvil Brand in Lexington, Ill., and followed up this year with a visit with the Peterson family at Nordic Forge in Guttenberg, Iowa.

Jim and Erikk Peterson gave the AFJ staff a tour of the family’s manufacturing operation, which provided our staff with a much greater appreciation for what’s involved in the production of farrier tools and horseshoes. Offering fresh insights on the farrier business, the father-and-son team shared details on the importance of farrier feedback in managing their business and guiding product direction. Check out a 3-minute video at featuring Erikk Peterson discussing Nordic’s product line, why the International Hoof-Care Summit is essential to their family business and the importance of listening to the wants and needs of farriers.


  • Jaime Elftman has been named Assistant Editor of American Farriers Journal following a recent internship with the company. In this role, she will be producing both print and digital hoof-care information for farriers and equine veterinarians.
  • Zoetis has signed on as the sixth Educational Partner for the 2015 International Hoof-Care Summit…
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