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Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level.
Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the 2016 American Farriers Journal Benchmark Study. Approximately 31% use them for accounting. Another 18% schedule their clients’ next appointment on them, while 20% use them for invoicing. Just 39% of farriers use tablets and predominately utilize them for photographic (74%) and video (54%) purposes.
Whether you’re looking for a low-cost advertising outlet, a gait analysis tool or a way to streamline your bookkeeping, one of more of the solutions highlighted here can help.
What it is: A mobile directory that connects horse owners and equine professionals.
Brody White, a Seguin, Texas-based certified journeyman farrier, thought that if he served all of the horses within 5 miles of his house, he’d never have to leave his neighborhood for work. Then he wondered how many horse owners within that area knew he was a farrier. He searched the internet for online directories and couldn’t find one. As a result, he created and launched Equine United in April of 2017.