Open_Apps_AFJ_1117.jpg

Give Your Practice A Technological Advantage

Spend less time on paperwork, get paid faster and schedule clients efficiently from the palm of your hand

Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level.

Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the 2016 American Farriers Journal Benchmark Study. Approximately 31% use them for accounting. Another 18% schedule their clients’ next appointment on them, while 20% use them for invoicing. Just 39% of farriers use tablets and predominately utilize them for photographic (74%) and video (54%) purposes.

Whether you’re looking for a low-cost advertising outlet, a gait analysis tool or a way to streamline your bookkeeping, one of more of the solutions highlighted here can help.

There’s An App For That

Equine United

What it is: A mobile directory that connects horse owners and equine professionals. 

Brody White, a Seguin, Texas-based certified journeyman farrier, thought that if he served all of the horses within 5 miles of his house, he’d never have to leave his neighborhood for work. Then he wondered how many horse owners within that area knew he was a farrier. He searched the internet for online directories and couldn’t find one. As a result, he created and launched Equine United in April of 2017.

Farrier Takeaways

  • Focus on areas that are “pain points” for your business and choose a solution that alleviates those first.
  • Technology is here to make things a lot easier. If you’re hesitant…
To view the full article, please subscribe or login.
 Premium content is for our Digital and Premium subscribers. Please purchase a subscription to get access to all American Farriers Journal content and archives.
Katie_navarra

Katie Navarra

Katie Navarra is a freelance writer who draws from her experiences owning and showing horses, and inter­viewing the industry’s leading pro­fessionals.

Top Articles

Current Issue

Cover-Gatefold_AFJ_0518_pub.jpg

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings