Frankly Speaking: Business Management Means Focusing On Yourself

The annual Farrier Supplies And Services Directory has become a trusted resource for the industry in its years of existence. Another benefit to this issue is the collection of business articles that appear in its pages. Since 1982, this special issue has helped farriers find valuable strategies for growing and protecting their businesses, earning more income and keeping that money in their pockets.

Many farriers found the notion of owning their business a clear benefit to entering the trade. Of course, owning a business comes with the responsibility of running it like a business. Those duties to keep your business moving often can sound less than appealing for many farriers. For example, sitting down after a long day or week and working on your billing and collections is a necessary, but seldom desired, task.

Lessons Found Within

If you are one who detests the less desirable duties of running your own business, take a lesson from Australian farrier Rachael Kane. In her article, she discusses how changing her approach to marketing benefited her footcare practice. Within the article, Kane discusses the need for farriers to delegate some business needs. 

“It is important as farriers that we recognize we are trades people and focus on our strengths and delegate to other professionals. … If you don’t possess a skill set, go find it. You don’t have to be all things to yourself or anyone else.”

Kane goes further by discussing the opportunity cost associated with holding onto or ignoring tasks…

To view the full article, please subscribe or login.
 Premium content is for our Digital-only and Premium subscribers. A Print-only subscription doesn't qualify. Please purchase/upgrade a subscription with the Digital product to get access to all American Farriers Journal content and archives online.
Jeremy_mcgovern

Jeremy McGovern

Jeremy McGovern has been a journalist for nearly 20 years. He has been a member of the American Farriers Journal staff for 7 years and serves as the Executive Editor/Publisher. A native of Indiana, he also is a member of the board of directors for the American Horse Publications organization of equine media.

Top Articles

Current Issue

Cover_AFJ_0918_pub.jpg

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings