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Overcome Biases About You Through Your Business Plan


Pictured Above: Australian farrier Rachael Kane uses her website to provide prospective customers with case histories, testimonials and answers to common questions. 

There is no argument that farriery is a male dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Australia we have trimming schools filled with female recruits. In our farrier schools, of which there are only six, we have a total of four female apprentices over the entire 4 years of study for the country. So in Australia, as a female farrier, I’m rare.

There are biases that may put you at a disadvantage. You might be too small or too big or too young or too old. We’re more complex creatures than just our gender, and my solution isn’t one-size-fits-all. In many respects, biases can present challenges to launching and maintaining a farrier practice. I believe that the solutions that I applied to my situation can be applied to the difficulties that any farrier may find in a career. There are many aspects of farriery that will challenge you mentally and physically. Becoming a farrier is all about developing grit. But if you stick at it long enough, a bit of that grit will work its way into your soul.

Answer These Questions

When starting out, there are three questions you need to answer:

  • What is your end goal?
  • How are you going to get to that goal?
  • Why do I want to be a farrier?

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Rachael kane

Rachael Kane

Rachel Kane is a farrier based in Yarra Valley in Victoria in the southeast corner of Australia. 

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