After graduating from a farrier school, you will be faced with challenging situations that don’t always involve easy solutions. Former students often seek my advice on how to handle various scenarios.
Here are 3 of the most common questions that students ask after graduation.
Of course you can do whatever you wish in your own business; however, there are things you should consider before discounting your prices.
You are telling the client that your value as a farrier is that you are cheaper than anyone else. You are not being hired for your competency as a farrier, which means that you will be “fired” if they find someone cheaper and/or if you attempt to raise your prices.
Providing discounts tells clients that your value is in the price, rather than your work.
Avoid deals in which you shoe a trainer's horse for free in return for servicing his or her barn.
Own your mistakes when you drive a bad nail or trim too much off the sole.
Discounting price is usually a marketing plan for companies that have the capability to do…